Cinexpo 2011 - The Anatomy of Filmmaking

SM Cinema, in cooperation with ABS-CBN made Cinexpo 2011 a big success that was held last August 18-20 at SM Mall of Asia Centerstage. The event included the Philippine's best and experts in the film industry including Director Olivia Lamasan.


Day 1

• Opening Video Message by Director Marilou Diaz-Abaya
• Talk: Current Trend on Local Exhibition by SM Cinema's SVP Edgar C. Tejerero
• Producer's Talk by Ms. Marizel Samson-Martinez
• Talk: Production Design by Mr. Leo Abaya
• Film Appreciation: My Amnesia Girl including the awarding of John Lloyd Cruz and Toni Gonzaga as Box Office King and Queen together with Director Cathy Garcia-Molina
• Performance by Marcelito Pomoy

Day 2

• Writer's Talk by Ms. Vanessa Valdez
• Director's Talk by Ms. Olivia Lamasan
• Cinematography by David Abaya
• Performance by Star Record's Artists Juris and Bugoy Drilon

Day 3

• Music by Nonong Buencamino 
• Sound Design by Mike Idioma
• Talk on Promo and Marketing by Mr. Roxy Liquigan
• New Media by Mr. Mori Rodriguez
• State of Film Education by Mr. Ed Lejano
• Star Cinema Segments and Trailers
• Performance by Star Record's Artist Jovit Baldovino

Participants of this 3-Day Film Event includes students and young professionals who are eager to gain knowledge in film production, marketing and exhibition.

The event became a big success and we everyone look forward to next year's Cinexpo 2012!

Director Cathy Garcia-Molina, John Lloyd Cuz and Toni Gonzaga
as Box Office King and Queen

SM Mall of Asia Centerstage as venue

Open forums with the speakers

Participants to Cinexpo 2011